Social media platforms have become a critical marketing tool for many people. The platforms not only allow people to engage with each other but also allow information sharing. It is common to find people sharing interesting articles or websites to their friends on social media. Indeed, various platforms such as Facebook and Twitter have integrated sharing features that allow people to share information from other websites to their friends or connections. Some webmasters use social media sites to gain back links to the sites. While this may not have a significant impact on the website rank, it increases visibility of a website to many target users. As a result, many people can click the links shared on social media which implies more traffic to the website
As a newbie in blogging, I have found social media to be an essential tool in bringing traffic to my blog. Given that my website is relatively new and has a poor rank on various search engines, it’s unlikely that people will find it via search engines. But with social media, I can share the link to my website which increases the chances of people visiting the site. I can attest to the effectiveness of social media in attracting web traffic based on some of the stats I observed on my blog. In the recent past, I shared several of my blog posts to Facebook and Twitter. I noted that most of the traffic came from Facebook and Twitter. You can see the results in the pictures below.
Based on these results, I believe social media is an indispensable tool that should be leveraged by any blogger to get traffic to their sites. If you have a large following on social media platforms, you have an advantage as you can make your content visible to a large audience. More followers imply high visibility and an increase in web traffic. Therefore, it is fundamental for bloggers to leverage social media platforms as a strategy to attract traffic to their sites.